B2B Creative Director

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Creative Director, you are the senior creative leader and strategic partner for a large portfolio of clients across an industry vertical. You own the full creative vision from strategy and design to production and post-production and ensure that our work consistently drives performance, brand impact, and business growth. You are the face of creative for your clients, trusted to deliver thought leadership, groundbreaking ideas, and flawless execution that ladders back to business objectives.

Beyond execution, you are accountable for growing the creative practice through client retention, service expansion, and new business opportunities. You lead a large, multidisciplinary creative team and are responsible for elevating their capabilities, ensuring career growth, and instilling a culture of innovation and operational excellence.

Responsibilities:

• Set and drive the creative vision and strategic direction across a broad portfolio of client accounts, serving as the senior creative advisor at the executive level.
• Oversee all facets of creative — strategy, concepting, design, production, and post-production — ensuring work delivers measurable impact and scales across omnichannel campaigns.
• Lead, mentor, and grow a large team of creative professionals (Creative Strategists, Designers, Editors, etc.), including senior managers and ACDs, overseeing both direct and indirect reports.
• Establish and evolve team structures, workflows, and standards that ensure efficiency, quality assurance, and best-in-class creative output.
• Partner with executive leadership and business development to expand service offerings, contribute to pitches, and win new business opportunities.
• Strengthen client retention by consistently delivering creative solutions that drive performance and identifying opportunities for expansion within existing accounts.
• Represent the creative practice externally through thought leadership, industry events, and published work that elevates the agency’s profile.
• Ensure product quality of teams via consistent and accountable QA processes, ensuring no revenue-impacting errors for your pod.
• Drive financial outcomes by meeting and exceeding P&L goals, optimizing resourcing, and ensuring creative delivery is aligned with growth objectives.
• Employ AI technologies to enhance and optimize business processes and drive results
• Utilize and leverage Power Digital's Nova ecosystem.
• Other applicable or related duties as assigned.

Role Requirements:

• Proven experience as a Creative Director or equivalent senior creative leadership role at a creative and/or media advertising agency.
• A portfolio demonstrating a track record of conceptualizing, developing, and delivering creative campaigns across multiple channels at scale.
• Mastery across creative disciplines (copywriting, design, production, strategy, or post-production) with the ability to oversee all functions at a leadership level.
• Demonstrated success managing and developing large creative teams across multiple accounts and industries.
• Strong business acumen with experience driving retention, service expansion, and new business wins.
• Executive-level presentation and communication skills, with the ability to advise senior client stakeholders and internal leadership.
• Deep understanding of creative best practices, strategic planning, compliance, project management, and operational leadership.
• A visionary leader with a track record of building culture, inspiring teams, and pushing creative boundaries while delivering measurable business results.

Key Performance Indicators (KPIs)

• 96%+ Creative client retention rate
• Closed Service Expansion Retainer for Creative to support Division 60% ETCR (Expansion to Churn Ratio)
• 8 Average Client NPS (Net Promoter Score)
• Hit Division P&L Goals (revenue and EBITDA)
• +90% Team Retention
• 60% Creative Team contribution margin
• Client Book Revenue per Employee: $20,000

Most Important Things (MITs)

• Lead and scale creative teams to deliver exceptional work that aligns with business and client objectives.
• Ensure creative excellence and operational rigor across all aspects of the creative lifecycle.
• Drive growth for both the agency and client businesses through retention, expansion, and innovation.
• Champion a culture of continuous improvement, mentorship, and thought leadership.
• Completion / Adherence to Power Circuit delivery of pod

Benefits & Perks:

• Base salary + commission opportunities
• Prepaid Medicine Plan
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.