Finance Marketing Operations Sr Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

The Marketing Operations Senior Analyst plays a key role in enabling the Marketing organization to operate efficiently, make data driven decisions and maximize the impact of marketing investments. This role combines financial planning, operational excellence and cross functional management to improve execution across the organization.

The ideal candidate is highly analytical, detail oriented, thrives in fast paced environments and enjoys solving complex operational challenges while partnering with stakeholders across Marketing, Finance, Procurement Legal and other business ops.

Role Responsibilities

Key Responsibilities Budget Planning & Investment Management

• Control budget planning, tracking, forecasting and monthly financial reporting for the Marketing organization.
• Monitor budget utilization and proactively identify risks and optimization opportunities.
• Deliver actionable recommendations to maximize marketing investment efficiency.

Marketing Operations

• Improve and scale operational processes that increase efficiency across Marketing.
• Control governance frameworks to ensure visibility, accountability and execution excellence.
• Identify operational bottlenecks and propose scalable solutions.

Business Insights & Reporting

• Improve executive dashboards and reports that provide clear visibility into marketing performance and investments.

Procurement Operations & Governance

• Own the end to end operational process for Marketing Purchase Requisitions (PRs) and Purchase Orders (POs) ensuring accuracy, compliance, and timely execution.
• Centralize and oversee the creation, tracking, and management of PRs and POs across the Marketing organization.
• Coordinate invoice submission and monitor payment status to ensure vendors are paid on time and in accordance with internal policies and payment cycles.
• Partner closely with Procurement, Finance, Accounts Payable, and Legal to resolve operational issues and remove process bottlenecks.
• Ensure compliance with internal procurement, contracting, and financial governance processes.
• Continuously identify opportunities to streamline procurement and payment workflows, improving operational efficiency and stakeholder experience.

Role Qualifications

Requirements

• Bachelor's degree in Engineering, Business Administration, Economics, Finance or other quantitative or business related fields.
• 3+ years of experience in Marketing Operations, Business Operations, Strategy & Operations, Finance, Consulting or similar analytical roles.
• Experience working in high growth startups, fast paced companies or consulting firms.
• Advanced Excel (must have).
• Proven experience with data analysis and reporting.
• Experience managing budgets or financial planning processes.
• Experience coordinating cross functional projects.
• Excellent written and verbal communication skills in English.
• Strong stakeholder management across multiple organizational levels.

Preferred Qualifications

• Experience with AI tools to improve productivity, reporting and operational workflows.
• Experience with Power BI or similar BI tools.
• Experience with project management platforms (Monday, Airtable, etc.)
• Google Sheets, powerPoint, Google Slides
• Experience working with procurement and legal processes.
• Familiarity with marketing KPIs and performance measurement.

Technical Skills

Must Have

• Advanced Excel (Power Query, Pivot Tables, advanced formulas, financial modeling)
• AI productivity tools (ChatGPT, Gemini, Claude, etc.)
• Data analysis
• Budget management
• Executive reporting

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.