NOLA Field Marketing Manager

Job Summary

Genesys is seeking a data‑driven Field Marketing Manager to accelerate account engagement, pipeline growth, and brand awareness in the NOLA market. The role will plan and execute integrated demand generation programs, partner co‑marketing initiatives, and field activations that align global strategy with local relevance.

Key Responsibilities

• Plan and execute field and partner marketing events that engage key accounts and buying groups in the NOLA market to drive MQAs and pipeline.
• Connect multi‑channel events with programs across digital and partner channels.
• Partner with the NOLA leadership team to tailor event strategies that align with territory needs and pipeline gaps.
• Collaborate with BDRs to optimize lead follow‑up, event messaging, registrations, and account prioritization.
• Co‑develop partner marketing plans with key partners and resellers to drive joint pipeline growth and MDF‑funded programs aligned with shared Sales objectives.
• Manage local agencies for translation, creative, and event execution.
• Contribute to building brand awareness and thought leadership via event execution.
• Track event performance metrics, from MQAs to pipeline and bookings.
• Manage events budgets efficiently and ensure clear ROI reporting on all field execution.
• Use tools such as Eloqua, Salesforce, 6sense, and Tableau to monitor funnel health and event effectiveness.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• Six or more years in B2B marketing, ideally within SaaS, cloud, or enterprise tech.
• Demand generation, campaign management, field or partner marketing experience.
• Experience with technology or enterprise software companies targeting SMB, commercial, and enterprise accounts.
• Proven ability to design and execute integrated, multi‑channel events that drive pipeline growth.
• Deep understanding of buyer journeys, account‑based marketing (ABM), and funnel optimization.
• Experience managing agency and vendor relationships; excellent project‑management and follow‑up skills.
• Hands‑on experience with Eloqua (or similar), Salesforce, 6sense, Tableau, WordPress, and Asana.
• Native Spanish speaker with fluent English communication skills. Portuguese is a plus.
• Strong presentation and relationship‑building skills, able to work effectively with Sales, Partners, and Global teams.
• Comfortable operating in a matrixed, high‑performance environment with remote collaboration.
• Experience managing events, partner activations, and co‑marketing programs.
• Creative mindset with analytical rigor – able to turn insights into actionable plans.

Success Metrics

• Direct BDR‑source pipeline creation and cross‑functional influenced pipeline growth in NOLA.
• Event conversion rate improvements from MQL/MQAs → SDAL → Opportunity and pipeline.
• Event account engagement and marketing‑engage pipeline.
• Event ROI and post‑event engagement metrics.
• Partner co‑marketing performance and MDF utilization efficiency.
• Brand engagement and local market share uplift within target accounts.

About Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI‑Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise.

Equal Opportunity Statement

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

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