Marketing Analyst

Team: Marketing

Location: Bogotá, Colombia

Reports to: Head of Marketing

About Zoe

Zoe is an end-to-end wealth platform that helps clients grow and protect their wealth through innovative technology and exceptional client service. Zoe has raised $45M in venture capital and is backed by Sageview Capital and the Opportunity Fund. In addition, former and current operators from JP Morgan, BlackRock, Charles Schwab, Uber, and DoorDash are part of the cap table.

Our leadership team has over 20 years of industry experience at firms like Morgan Stanley, JP Morgan, Merrill Lynch, Principal, and Learnvest. We offer the excitement of a rapidly growing company with the stability of a tenured leadership team and board. We have offices in New York and Bogota, Colombia.

We move fast. We set the bar high. And we're looking for someone who does too.

About The Role

We’re looking for a motivated self-starter who gets excited about joining a high-growth, fast-paced financial technology company. The Marketing Analyst will play a key role in branding Zoe Financial as the best place to find, hire, and invest with financial advisors, while also supporting the growth of our Wealth Platform through cohesive marketing strategies.

The Marketing Analyst will support the marketing department’s efforts and perform various functions in a U.S. startup environment while based in Bogotá. Successful candidates will possess native English skills, excellent communication abilities, a positive attitude, a strong work ethic, and a professional demeanor. They should bring a creative mind, strong collaboration skills, and, most importantly, analytical thinking and a data-driven approach to solving marketing challenges.

Responsibilities

• Manage and optimize paid campaigns on Google Ads, Meta Ads, and OpenAI Ads for both B2C and B2B audiences in the US.
• Monitor daily performance (spend, cost per lead, conversion rate) and flag issues or opportunities quickly.
• Build and run landing page experiments (A/B tests) to improve conversion rates.
• Pull data from ad platforms, CRM, and analytics tools to build clear performance reports.
• Turn raw data into insights and recommendations the team can act on.
• Work together with the team to plan budgets, tests, and campaign strategy.
• Support creative and messaging testing across channels to find what resonates with US audiences.
• Track and report on key metrics such as CAC, ROAS, and funnel conversion rates.
• Maintain clean, organized tracking of campaigns, spend, and results across all channels.

We're excited about you because you...

• Are highly analytical and comfortable working with numbers every day.
• Have hands-on experience managing paid campaigns on Google Ads and Meta Ads (Ads Manager experience required).
• Are curious about newer channels like OpenAI Ads and want to help test and grow them.
• Are skilled in Excel or Google Sheets, and comfortable pulling and analyzing data.
• Thrive in a fast paced environment and can manage several priorities at once.

You’ll love working at Zoe because we...

• Are a successful, well-funded, fast-growing company with a start-up work vibe.
• Are passionate about our clients and live/breathe the client experience.
• Are a technologically and data-driven business.
• Offer highly competitive compensation.
• Are at the forefront of tech & finance, redefining U.S. personal finance.
• Believe in autonomy & taking initiative.

Qualifications

• Minimum 2 years of experience in performance marketing or digital marketing analytics.
• Direct experience managing six-figure budgets in Google Ads and Meta Ads.
• Exceptional verbal and written communication skills in English.
• Strong Excel or Google Sheets skills.
• Experience analyzing marketing data to guide decisions.
• Comfortable working with cross-functional teams in a fast-moving company.

Nice To Have

• Experience with CRM platforms such as HubSpot.
• Familiarity with SQL is a plus for more advanced data querying and analysis.
• US or UK education.

Benefits

• Competitive base salary.
• Healthcare & Dental coverage.
• Commuting & Gym benefits.
• Lunch every day at the office.
• Opportunity to shape the culture of a fast-growing company as an early team member.
• Annual company offsite in New York City for our Colombia-based team — travel expenses covered!