Performance Marketing Specialist

Performance Marketing Specialist

Company: Breadth Marketing

You'll drive client growth and revenue across 10-15 accounts, owning paid media and CRM execution.

Responsibilities

We're hiring a Performance Marketing Specialist to own paid media execution across Meta and Google for our client portfolio, plus the email and CRM execution that ties our funnels together. This is a senior, hands-on operator role. You'll own the numbers across 10 to 15 client accounts, work directly with the CEO, and have real impact on whether our clients hit their goals.
This role is right for someone who thinks in results, takes ownership without being chased, and is comfortable working inside systems that are still being refined. We're small enough that you'll have real influence on how things get built.

What You'll Own
Paid Media (Primary, ~70% of the role)
Plan, launch, and optimize Meta and Google Ads campaigns across 10 to 15 client accounts at any given time.
Manage approximately $50K to $60K in monthly ad spend across the portfolio, with full ownership of budget pacing, audience strategy, creative testing, and bid optimization.
Hit defined KPI thresholds per campaign type (CPL, CPC, CTR, CPM benchmarks vary by campaign objective and are tracked weekly).

Maintain accurate tracking and attribution: Google Tag Manager, Google Analytics, Meta Pixel, conversion events, and CRM integrations.
Build and optimize landing pages and lead funnels in WordPress for paid traffic, including A/B testing and tracking setup.

Email Marketing & CRM Execution (~25%)
This is execution-focused, not copy or design creation. Your job is to make sure email and SMS campaigns ship on time, work correctly, and deliver.
Own GoHighLevel CRM automations across client accounts: pipeline setup, workflow execution, and segmentation.
Execute email and SMS campaigns: schedule sends, verify links and tracking, monitor deliverability, and report on open and click rates.
Troubleshoot deliverability issues and improve performance when metrics drop below benchmarks.
Own the operational reliability of the email and CRM stack until the agency scales and splits this function into a dedicated role.

Reporting & Systems (~5%)
Build and maintain client-facing performance dashboards in Agency Analytics or similar platform.
Update internal weekly performance trackers with accurate KPI data.
Document reusable campaign playbooks and contribute to refining our interna

Skills

• CRM tools
• Email marketing
• Facebook Ads
• GA4 (Google Analytics 4)
• GoHighLevel (GHL)
• Google Ads
• Landing page optimization

Languages

• Spanish (fully-fluent)
• English (conversational)