Coordinador de Medios y Performance

Description

Responsibilities:

Support the South America media leadership in planning and executing performance media strategies for Colombia market;

Translate brand, retail and business objectives into full‑funnel performance plans (leads, sales, digital contribution, ROAS);

Coordinate day‑to‑day performance media operations across paid search, paid social, programmatic and other biddable channels (e.g., Google Ads, Meta, DV360), together with the media agency;

Challenge and refine agency recommendations using briefs, sales targets, benchmarks and test results;

Track and report core KPIs ensuring consistent optimization and clear storytelling for stakeholders;

Work with Analytics/BI and local teams to use dashboards and reports to identify opportunities, trends and issues in each market;

Support budget management for media campaigns in the market, helping recommend the best allocation by channel, funnel stage, product and audience, and ensuring basic financial control;

Collaborate with CRM, website and retail + aftersales teams to improve the end‑to‑end conversion journey (from media click to lead and sale);

Build strong day‑to‑day relationships with local marketing teams and agencies, ensuring alignment on priorities, timelines and deliverables.

What we're looking for:

Strong expertise in Marketing, & Performance

Advanced skills in Microsoft Office tools (Excel, PowerPoint, SAP, etc.)

Knowledge of finance, statistics, and project management concepts

Bachelor's degree and postgraduate specialization in Marketing, Business Administration, or Digital-related fields

Around 4-7 years of experience leading Marketing, Media, or Digital strategies

Proven experience managing budget

Ability to work independently and collaborate effectively with corss-functional teams

Excellent interpersonal and realtionship-building skills

Excel proficiency, power bi, experience analyzing dashboards and performance metrics

Strong data analysis and interpretation skills

Advanced English

What can give you a competitive advantage

Experience with large media agencies or international companies

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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