Senior Gtm/Ga4 Analytics Specialist (Hourly Contract)

Descripción del trabajo

We are seeking a Senior GTM & GA4 Specialist to support advanced tracking implementations and product feed optimization across global paid media initiatives for one of our largest clients in the marketing industry.

This role requires hands‑on technical expertise, strong troubleshooting capabilities, and the ability to work autonomously in complex performance marketing environments. Above all, we are looking for someone who owns tracking problems end‑to‑end: you dig into a discrepancy, chase it to root cause, and drive the fix to a trustworthy resolution rather than flagging it and moving on.

Key Responsibilities

• Google Tag Manager (Advanced Implementation)
• Own end‑to‑end GTM implementations across multiple accounts.
• Configure advanced event tracking, custom variables, and complex triggers.
• Diagnose and resolve tracking discrepancies independently, driving each one to closure rather than leaving it as a known issue.
• Ensure tracking consistency across paid media and analytics platforms.

Data Feed Strategy & Optimization

• Lead product feed optimization using DataFeedWatch or similar platforms.
• Develop advanced feed rules, segmentation logic, and performance‑based optimizations.
• Partner with paid media teams to improve Shopping campaign performance through feed structure enhancements.
• Troubleshoot feed disapprovals, mismatches, and data inconsistencies, seeing each resolution through to the end.

Analytics & Validation

• Configure and validate GA4 tracking frameworks.
• Audit tracking setups proactively and surface gaps before they become client‑facing problems.
• Support attribution accuracy and conversion tracking alignment.

We’re looking for:

• 3+ years of hands‑on experience implementing Google Tag Manager. (Required)
• Advanced experience configuring custom events and debugging GTM containers. (Required)
• 2+ years managing product feeds for Google Shopping campaigns.
• Experience using DataFeedWatch or equivalent feed management platform.
• Direct experience supporting paid search campaigns.
• Strong troubleshooting skills, with a methodical, hypothesis‑driven approach to resolving tracking discrepancies.
• A proven track record of chasing hard technical problems to root cause and validating that a fix actually holds, not just goes quiet.
• The autonomy to operate in complex, multi‑account environments without heavy direction.
• Experience working in a performance marketing agency environment.
• Clear, concise communication in English, including the ability to explain complex tracking and feed logic to non‑technical stakeholders.
• Experience in eCommerce environments. (Advantage)
• Experience working with large‑scale paid media accounts. (Advantage)
• Google Ads certification. (Advantage)