Senior Specialist - HCP Campaign Operations

Senior Specialist - HCP Campaign Operations

Location: Bogotá, Colombia

About the job

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready? As Senior Specialist - HCP Campaign Operations within our GTMC Team, you’ll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities

• Plan and execute campaigns following market requirements & brief
• Review and ensure Associate Specialist and Specialist perform campaign tagging as per standard taxonomy and campaigns are tested as per protocol prior to deployment
• Guide Associate Specialist and Specialist for CRM/SFMC formatting
• Make business recommendations based on the data findings, create presentations to highlight recommendations and tell the story
• Enable market Omnichannel strategy through optimized campaign execution in SFMC
• Execute campaigns relying on sophisticated data segmentation leveraging various set of channels within SFMC and beyond (Sanofi's Omnichannel ecosystem)
• Perform as a subject matter expert for available metrics in the campaign tools: To provide recommendations on metrics and campaign analytics setting (including data inflow requirements)
• Drive campaign performance analysis
• Sharing and collecting knowledge across teams to ensure a comprehensive cross-organizational overview
• Proactively suggest improvement measures to the current process

About you

Experience: Around 5 years of experience. Previous experience in campaign management using Salesforce Marketing Cloud

Soft skills: Stakeholder management, good written and verbal communication skills, ability to work independently and within a team environment and strong organizational and time management skills to effectively manage completing work activities

Technical skills: Knowledge of key SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder) and knowledge of HTML and CSS

Education: University degree level (Graduate degree, preferably in science)

Languages: Advanced English level

Why choose us?

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. You’ll be part of leading the first experiences a job seeker has with Sanofi and ensuring it is best-in-class and driving conversions. You’ll be part of a truly diverse cross-cultural team and can have real business impact.

• Flexible working policies, including up to 50% remote work.
• Private medical care, life and health insurance, and gender-neutral paid parental leave.

Colombia is one of Sanofi's key locations for new talents, having a big footprint with the Bogota HUB and its best-in-class operation. Mexico and Argentina Play an instrumental part in creating best practice and innovation within our 3 vaccines production plants.

Pursue Progress. Discover Extraordinary. Progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

To apply under the disability condition, it is necessary to have a certificate issued in accordance with the provisions of the Ministry of Health and Social Protection to comply with the obligations established in Law 2466 of 2025 regarding the hiring of people with disabilities.

If you require any reasonable accommodation or adjustment during the recruitment process, please inform the Talent Acquisition team. This information will be treated confidentially and will not impact your application.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! #LI-LAT #LI-Hybrid Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Discover more about us visiting or via our movie We are Sanofi Start a career that makes a difference. Reinvention is in our DNA. It's what drove our evolution from a small French enterprise to one of the world's leading biopharma companies. Whether it's using AI to shorten drug-discovery times or building trust in healthcare, you could be helping our teams make life better for patients, partners, and communities. This is where you grow your career. We open the door for you to explore new opportunities, push your limits, and connect with people who are driven by a shared purpose: we chase the miracles of science to improve people's lives.